K-Beauty dominates the low-cost cosmetics market in Japan, influenced by K-Pop and the MZ generation.
K-Beauty dominates the Japanese low to mid-range cosmetics market, influenced by K-pop and the MZ generation.
Source：K-뷰티, 일본 중저가 화장품시장 장악…"K팝·MZ세대 영향" | 한국경제
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