Instead of a fashion flagship store, look for the birthplace of HANbok, not a fashion flagship store, but a ‘dressing room’.
Soojin Dressing Room, Jin Fashion, Mulmangcho Arts and Crafts, Pretty Dressing Room, Queen Dressing Room, Fine Tailoring Room, Yoon Dressing Room, Smart Dressing Room... These are the names of another fashion spaces quietly located throughout the land of Korea. The owner of this shop, boasting history and tradition, is truly a witness to Korean traditional and ready-to-wear clothing and a master of suits.
Source:패션 플래그십 스토어가 아니라 ‘의상실’, 한국 맞춤복의 발원지를 찾아서 | Vogue korea
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