Can the beauty platform “Beauty Curly”, which has been launched for over a year, shine through the IPO of Coupang?

There is a forecast that Beautyholic, launched in July last year, could be a plus for Coupang's listing. It is evaluated that they can achieve both sales and operating profit with the advantage of selling high-end brand products with high customer unit price and long shelf life. Earlier, Coupang postponed its initial public offering (IPO) in the early part of this year due to concerns about its growth and profitability raised by the operating losses in the hundreds of billions of won. The reason was that it was difficult for Coupang to be recognized with a fair value in the IPO. At that time, there were concerns that Coupang was tarnishing its premium image built through the sales of premium food products with "Beautyholic". According to the distribution industry on the 24th, Coupang's beauty platform "Beautyholic" is receiving attention.