“Using only skincare lotion is a thing of the past”… Beauty industry gives a boost to functional men’s cosmetics.
The beauty industry is expanding its lineup of male cosmetics as more and more men, known as "grooming enthusiasts," are investing generously in fashion and beauty. While in the past, male cosmetics were limited to simple skincare and lotions, recently there has been a focus on improving skin elasticity.
Source：“스킨로션만 바른다는 건 옛말”…뷰티업계, 기능성 남성 화장품 ‘힘주기’ | 네이버 뉴스
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