JISOO of BLACKPINK leads the global campaign for Dior Beauty hand cream.

BLACKPINK's JISOO leads the global campaign for Dior Beauty's hand cream. In the released campaign photo, JISOO, dressed in all white, showcased a clean yet elegant beauty. JISOO struck poses with the product, exuding a luxurious vibe that fits Dior's brand image. Dior Beauty announced on the 15th that they will release the 'NEW Dior Le Baume – Houndstooth Limited Edition' to commemorate the 1st anniversary of the hand cream 'Dior Le Baume'. This product features the Dior House's design code 'Houndstooth' in pink, and it is the first time it is exclusively launched in Korea. JISOO, the global ambassador for Dior, will be the face of the campaign.

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