“Why did Chinese people who were crazy about ‘K-beauty’ suddenly change their minds about Sulwhasoo?” – Visiting the Chinese-made anti-Korean wave scene [Going to the front line of Chinese-made anti-Korean wave]
"설화수 사느니"…'K뷰티' 열광하던 중국인들 돌변한 이유 [중국산 대공습 현장을 가다⑥]
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"These days, Chinese people are not looking for Korean cosmetics. Even Chinese distribution agents who used to handle Korean cosmetics are not interested anymore," said the owner of a small cosmetics company. He mentioned, "It's not easy to break into the Chinese market after the COVID-19 pandemic. When I introduce Korean cosmetics, distributors shake their heads first." The company obtained hygiene approval from the China Food and Drug Administration (CFDA) in early last year."
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