“Why did Chinese people who were crazy about ‘K-beauty’ suddenly change their minds about Sulwhasoo?” – Visiting the Chinese-made anti-Korean wave scene [Going to the front line of Chinese-made anti-Korean wave]

"These days, Chinese people are not looking for Korean cosmetics. Even Chinese distribution agents who used to handle Korean cosmetics are not interested anymore," said the owner of a small cosmetics company. He mentioned, "It's not easy to break into the Chinese market after the COVID-19 pandemic. When I introduce Korean cosmetics, distributors shake their heads first." The company obtained hygiene approval from the China Food and Drug Administration (CFDA) in early last year."

Source："설화수 사느니"…'K뷰티' 열광하던 중국인들 돌변한 이유 [중국산 대공습 현장을 가다⑥] | 언론사 뷰